The concept for the event brand was inspired by “The Step Device.” It signifies the act of taking a step in the right direction, and the wisdom of making the right choice, as Africa’s youth, by choosing ALU. The Step Device was first introduced to ALU’s visual identity system by Kyle Wilhelm.
The Step Device is sliced into the lines that make up the logo and patterns. The slices forming the patterns are are then grouped, cropped, mirrored, rotated and organised into a dynamic pattern.
The following alternative concepts were also proposed to the client during the design process.