Visual Identity

Logo Folio I

A showcase of logos designed for a diverse range of client projects. Designing visual identity systems challenges me to adapt my design aesthetic to the unique personality of each brand.
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Nkadu Photography

Nkadu Photography

I designed this emblem designed for a photographer based in Chicago, Illinois. The swashes reflect the elegant style of the photographer, and the form is a typographic adaptation of the client’s initials, “NK”.

 

My Real Health Score 

 
A mobile application that tracks lifestyle choices of tech-savvy seniors in order to encourage healthy habits through a reward system. I designed the logo with the aim of equating two symbols into one figure. It communicates the key messages of health and self care.

 

Unigluck

Unigluck

This logo was designed for a Berlin-based university campus’ online dating platform. Inspired to convey the lofty feeling of being in love, I drew on sensorial references like the tactile experience of touching silk, and the cliché lights and colours of valentine’s day to create this typographic form.

 

MP Voix Off Logo

Marielle Peschet Voix Off 

This logo was designed for a voice over artist based in Paris. The brief requested a logo that portrays the artist’s authentic self. The proposed logo is a typographic representation of a signature that spells out the client’s initials.

 

Adinkra-Inspired Logos

Adinkra symbols are visual emblematic proverbs of Ghanaian culture. The following logos, designed for Ghanaian clients, were all inspired by Adinkra symbols. These clients expressed the importance of representing their cultural heritage through their services - by Ghanaians and for Ghanaians.

The Adinkra visual language is heavily codified. These logos were designed as alternative Adinkra symbols for each brand. For each design, I created these codified emblems using typography and shapes.

Edem Gaba Apparel
Consilium Law Firm
Enuke African Luxury